THE VISION · 100 SECONDS
गठरी — घर की सौगात।
A cloth knot, six friends, one city — then another. Tap the speaker when you're ready for the Hinglish voiceover.
गठरी — घर की सौगात।
A bundle of India's flavours. One knot. GI-protected origins. Hand-tied across Madhya Pradesh's heritage food cities.
gathri (गठरी) — the cloth bundle a traveller tied up and carried across India.
· CURRENTLY TIED ACROSS MADHYA PRADESH'S SIX HERITAGE FOOD CITIES ·
Brand Architecture
Gathri is region-neutral. What locks a product to a place is its Place Stamp — not the master brand. Indore is our flagship, not our ceiling. One new region every season.
Year 1 · now
Gathri · Madhya Pradesh
Indore + Ratlam + Morena
Indori Sev · Ratlami Sev · Sabudana Papad · Morena Gajak · Papad Variety
· FLAGSHIP ·
Year 2 · Q3
Gathri · Bikaner
334001
Bhujia · Rasgulla
Year 3
Gathri · Kolkata
700001
Sandesh · Nolen gur · Mishti doi
Year 4
Gathri · Hyderabad
500001
Mixture · Khurma · Dum masala
Year 5
Gathri · Madurai
625001
Murukku · Filter coffee
CLOSED · FRONT
B2B · "A GATHRI OF INDIA"
The corporate Diwali SKU arrives literally tied as a gathri — cloth-wrapped, knotted, labelled with the Place Stamps of every city it passed through. We didn't design a package. We named the company after one. Untie it — that's the unboxing.
₹2,400
per bundle · MOQ 50
We built this for the HR who wants to send a gift that says: we see your roots. A multi-region gathri, literally hand-tied, beats almonds every time.
Talk to us about corporate gifting01 · CLOSED
Fabric-wrapped. Tied.
02 · OPEN
Four Place Stamps. One box.
03 · UNBOXING
You untie it. No brand does this.
Year 1 · The Madhya Pradesh Snacks Collection
Indore's Sanwer Road sev — curated from a cluster of 692+ namkeen makers. Ratlam's GI-protected clove-pepper sev. Ratlam DMIC's sabudana papad. Morena's GI-tagged til-jaggery gajak. And the cloth-tied Papad Variety bundle that travels across three MP cities. Each pack carries its pincode as a Place Stamp — a promise of where it came from.
The menu, before the kitchen opens. Five SKUs in lockdown — the shop goes live with the first MP batch. Founding six first; everyone else, the waitlist opens when packaging does.
The everyday · Sanwer Road curated
इंदौरी सेव
From Indore, 452001
“Curated from Sanwer Road ke chhe sau bawan namkeen makers se — Indore aaj sev banane ka sabse bada cluster hai. Hand-fried, groundnut oil, chai ke saath ki classic.”
₹279
200g
The hero · GI-protected
रतलामी सेव
From Ratlam, 457001
“Lavang, kaali mirch, ajwain — Ratlam ki do-sau-saal-purani sev. GI-tagged 2014. Indori sev se bilkul alag, apna hi swaad.”
₹329
225g
The vrat staple
साबूदाना पापड़
From Ratlam, 457001
“Ratlam DMIC ki papad cluster se. Falahari, sun-dried, 30 seconds me fry ho jaata hai. Vrat ke liye perfect.”
₹279
150g
The winter · Sankranti gifting
मुरैना गजक
From Morena, 476001
“Til aur gud, hand-cut Morena ke purane mohalle me. GI-tagged 2023, hazaar se zyada dukane — sardiyon ki sabse pyaari mithaai.”
₹349
200g
The B2B gifting hero
गठरी पापड़
Indore + Ratlam + Mandsaur
“You don't open a Gathri. You untie it.” Cloth-wrapped, knotted, four papads from three MP cities — the literal gathri.
₹379
4×50g · cloth-tied
Tested in a working kitchen, not a lab.
Every Gathri recipe is cooked and served in an Indore kitchen for 90 days before it ships. If diners don't come back for it, it doesn't go in the bundle.
